With the great benefits and marketing opportunities of business blogging, a lot of entrepreneurs nowadays really want to have a blog site for their business. However, not everyone have the idea on how to get started especially for those who are just learning about online marketing and business blogging.
With the right tools and guides, anyone can start a small business blogging site in the internet. Here are some simple steps you can follow to get started with your small business blog.
Choose A Blogging Platform
Before you can start blogging, you should first have a platform for your blogs. The first step you should take is to decide what blogging platform to choose. Choosing the right platform is very crucial especially if you are a beginner since it can either make your life easier or harder. There are now a lot of blogging platforms available online. When it comes to the most popular blogging platforms, WordPress definitely tops the list. WordPress is very suitable especially for newbies since it is user-friendly and versatile.
There are 2 types of WordPress sites to choose from. One is the WordPress.com site wherein you can set up a blog site within minutes and get a domain name that will look like this – www.yourdomainname.wordpress.com. The other one is the WordPress.org wherein you will get a self-hosted blog. The initial setup for this site is a little more complicated than the first one but this is the more recommended site especially for business blogging.
There are also other blogging platforms that allow online users to create blog sites in just a few steps. However, some of these blogging platforms are not really suitable for business use in the long run because of its limited features. When you choose a blogging platform, make sure that you can incorporate important online marketing features like SEO so it won’t be difficult to add such tools when you needed them.
Customize Using Themes
In WordPress, you can customize the look and feel of the blog site using the themes. There are a lot of free themes to choose from but if you want a more personalized or sophisticated look for your blog site, you can also use premium themes that are sold in various theme-selling sites online. The theme will not just represent the overall look of your business blog online but it should also allow easy navigation. When choosing a theme for your blog, make sure that the whole feature is responsive and that it displays properly in various devices like tablets and mobile phones. Your theme should also allow you to make some customization options like changing colors, button, menus, widgets, and more.
Register Domain Name
Once your site is set up, you can now register your domain. There are a lot of domain registrars to choose from and registration will cost you around $10 per year depending on the length of registration. As much as possible, register a domain name with a .com domain and have your business name in the domain if the business name is still available so people can easily look up for your blog site using your business name. Your domain name should be easy to remember and to spell, but still unique especially when there are other businesses with similar names.
Buy Web Hosting
Web hosting is another essential service needed so you can run your blog site but will also entail cost. There are a lot of web hosting companies to choose from and the cost will depend on the type of web hosting services you choose and the length of your web hosting plan.
Now that you have a business blog for your site, it is now time to start blogging. Business blogging may require a little cost but the benefits you can get for your business through blogging is definitely worth the cost. Compared to other conventional marketing campaigns, business blogging is actually more affordable but very effective. With the right blogging campaign, you can really increase sales and grow your business online, so get started and attract more readers through your unique blogs.